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Janey Ward Consulting
Clean Tech Marketing and Branding

* Execute promotion plans in conferences and trade shows
* Develop, review, and implement internal and external collateral,
public relations, webinars, other internet-based communications,
website presentation & photo shoots, videos and other materials
* Author & revise press releases and web site content
* Develop and Implement advertising strategy - propose target
media, negotiate best pricing, and track ROI and effectiveness of
ad campaigns
* Develop strategies for brand management and co-promotion with
domestic and international channel partners
* Develop & maintain media relationships in key publications for
future editorial opportunities
* Research & present opportunities for editorial coverage in trade
publications; edit and manage the timing and placement
* Ensure excellent community relations in the local and broader
context and keep executives briefed
* Establish and manage a budget
* Assemble & develop key content for executive pitches at public
forums in concert with the marketing team support
* Lead the execution of approved market and communication
strategy for all product launches and segment approaches
* Execute appropriately in international context
* Branding and business unit identity: ensure appropriate branding
on all internal and external materials
* Improve processes and procedures for areas of responsibility
* Perform other duties as requested

115 Gambetta Lane
Portola Valley, CA, 94028


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