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This Is Folly, LLC.
Graphic design, branding, visual communications, web design, packaging, signage & environments. Leader in sustainable design.

This Is Folly is a design partnership whose principals are leaders in sustainable design.

We helped found the Masters of Arts in Sustainable Design at the Minneapolis College of Art and Design (MCAD), a cutting-edge online program that attracts students locally, nationally and from around the world. We worked on the Design Principles for Sustainable Packaging with the GreenBlue Sustainable Packaging Coalition. We wrote the first green design show criteria in the mid-1990s and have continued to write show criteria and judge eco-design graphic design shows ever since. Partner and creative director Holly Robbins, while working at Target, helped advance Target's sustainability programs and helped institute and run an environmental claims program for Target products and efforts.

We specialize in graphic design, branding, print collateral, visual communications, web design, consumer packaging, food and beverage packaging, promotions, & signage & environments.

Our experience includes companies and brands such Target, Apple, Medtronic, Virgin, Daytons, Marshall Fields, Cambria, Prime Therapeutics, and Neenah Paper. We've also worked with small start ups such as Allaire Software, B.T. McElrath Chocolatier, ecoEnvelopes, ecoThynk, Ikaati and Vision Paper and non-profits such as Center of a Sustainable Economy, Institute for Local Self-Reliance, and Fresh Energy. We also partner with advertising, marketing and PR firms.

The industries with which we have experience include: consumer product goods, food, beverage and chocolate packaging, medical and medical tech, software & high tech, real estate, retail, non-profits, paper, sustainability consultants, governments.

We currently operate our small studio on 100% wind power credits and are investing in a new community solar project to buy solar panels.

4715 Pillsbury Ave S
Minneapolis, MN, 55419


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